According to Box 10.1, which of the following studies is the best example of the use of big data?
A) Logan and Stults' use of U.S. census data to study changes in racial segregation
B) Kearney and Levine's use of Twitter to trace teen interest in birth control and abortion
C) Lindner's content analysis of news articles by journalists covering the Iraq War
D) Campbell and Schoenfeld's comparative historical analysis of mass imprisonment

Question

Quizplus · Accepted Answer

Kearney and Levine's use of Twitter to trace teen interest in birth control and abortion is the best example of the use of big data because they collected and analyzed a large dataset (over 950,000 tweets) and used machine-learning algorithms to classify the tweets. The study also demonstrates the potential for using big data to understand complex social issues. The other studies mentioned in the question do not involve the analysis of as large or complex datasets as the Twitter study.