The _______ identifies the target customers and product feasibility through marketing research, leading to the marketing mix.

Question

Quizplus · Accepted Answer

The marketing plan includes identifying target customers and determining product feasibility through marketing research. This information then leads to the development of the marketing mix. The other options (forecast, integration, and business plan) are important aspects of a comprehensive marketing strategy but do not specifically address the identification of target customers and product feasibility through marketing research.

The _______ Identifies the Target Customers and Product Feasibility Through