The data you collect for marketing research must be only quantitative.

Question

Quizplus · Accepted Answer

The data collected for marketing research can be both quantitative and qualitative. Quantitative data refers to numerical data that can be measured and analyzed using statistical methods, while qualitative data refers to non-numerical data that can provide insight into customer behaviors, opinions, and attitudes. Both forms of data should be collected and analyzed to gain a comprehensive understanding of the market and consumer behavior.

The Data You Collect for Marketing Research Must Be Only