Who is generally responsible for developing sales strategies at the account level?

Question

Quizplus · Accepted Answer

Sales managers and salespeople are generally responsible for developing sales strategies at the account level as they have the most direct contact with customers and are familiar with their needs and preferences. Chief Selling Officer and Sales Strategy Manager may be involved in setting overall sales strategy, but not necessarily at the account level. Regional Sales Managers may provide guidance and input, but again, it is the sales team that is typically responsible for developing specific strategies for individual accounts. Customer Service Manager's role is primarily focused on post-sales support and may not have direct involvement in developing sales strategies.

Who Is Generally Responsible for Developing Sales Strategies at the Account