Strategies which focus on ensuring accounts receive the proper selling effort and coverage (e.g., the use of company sales force or independent representatives)are referred to as:

Question

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Sales channel strategies focus on the proper selling effort and coverage for accounts, which can include the use of company sales force or independent representatives. Account targeting strategies refer to selecting and prioritizing specific accounts to focus on. Selling strategies refer to tactics used in the actual selling process. Relationship strategies refer to building and maintaining relationships with customers.

Strategies Which Focus on Ensuring Accounts Receive the Proper Selling