Jennifer follows the trust-based relationship selling strategy when dealing with her customers. Which of the following best describes her role in how her customers make buying decisions?
A) She is largely isolated from the customer's buying decision process.
B) She is actively involved in the customer's buying decision process.
C) She acts as a resource person only when needed.
D) Her role will vary depending on the amount of sales dialogue needed.

Question

Quizplus · Accepted Answer

Jennifer follows the trust-based relationship selling strategy which involves actively involving herself in the customer's buying decision process by building trust and being a resource throughout the entire process.

Jennifer Follows the Trust-Based Relationship Selling Strategy When Dealing with Her