What is the essential difference between personal selling and other promotional tools that helps salespeople to create value?
A) greater reach and frequency of contact in the mass market
B) interpersonal communication with buyers
C) more efficient use of marketing resources
D) greater leverage of marketing communications

Question

Quizplus · Accepted Answer

Personal selling is a form of direct, face-to-face communication between a salesperson and a potential customer. This interpersonal communication allows for a deeper understanding of the customer's needs and preferences, and allows the salesperson to adapt their sales pitch accordingly. Other promotional tools, such as advertising or public relations, do not allow for this level of personal interaction with the customer.

What Is the Essential Difference Between Personal Selling and Other