Which promotional tool of marketing relies heavily on interpersonal communication and interaction between buyers and sellers?
A) advertising
B) sales promotion
C) direct marketing
D) personal selling

Question

Quizplus · Accepted Answer

Personal selling is the promotional tool that relies heavily on interpersonal communication and interaction between buyers and sellers. Personal selling involves face-to-face interaction, where the salesperson can address the specific needs and concerns of potential customers and provide personalized solutions. Other promotional tools such as advertising, sales promotion, and direct marketing may not require direct interpersonal communication and may rely more on mass communication.

Which Promotional Tool of Marketing Relies Heavily on Interpersonal Communication