In terms of marketing resources spent, which promotional tools do business-to-business marketers consider most important?
A) public relations
B) personal selling
C) direct marketing
D) advertising

Question

Quizplus · Accepted Answer

According to research, personal selling is considered the most important promotional tool for B2B marketers as it allows for a more customized and interactive approach in building relationships and closing sales with potential business clients. However, it should be noted that the importance of each tool may vary depending on the specific industry, target audience, and marketing strategy of the business.

In Terms of Marketing Resources Spent, Which Promotional Tools Do