Kevin is a salesperson who relies heavily on building trust with customers. His style of selling is?
A) reciprocity-based selling
B) mental states selling
C) trust-based relationship selling
D) formula selling

Question

Quizplus · Accepted Answer

Kevin's selling style is trust-based relationship selling, as he places a heavy emphasis on building trust with his customers. This involves developing a strong personal relationship with the customer and demonstrating that he has their best interests at heart, which ultimately leads to the customer feeling more comfortable doing business with him.

Kevin Is a Salesperson Who Relies Heavily on Building Trust