According to the textbook, why do salespeople often experience conflict when performing their jobs?
A) Salespeople must serve the often-conflicting demands of their customers, their employers, and society.
B) Buyers expect salespeople to pursue corporate objectives while balancing competing demands.
C) Good performance in sales leads only to increasingly difficult sales objectives in the future.
D) Buyers expect salespeople to contribute to the success of the buyer's firm.

Question

Quizplus · Accepted Answer

Salespeople often have to balance the demands of their customers, their employers, and society which can lead to conflicting expectations and pressure.

According to the Textbook, Why Do Salespeople Often Experience Conflict