What does the extensive direct contact that salespeople have with existing and prospective customers lead many companies to do?
A) rely more on call centre information
B) treat salespeople as key sources of market information and feedback
C) recruit and hire only those people who have extensive retail experience
D) hire outside companies to perform marketing research

Question

Quizplus · Accepted Answer

The extensive direct contact that salespeople have with customers makes them a valuable source of market information and feedback. Many companies recognize this and treat salespeople as key sources of information. They may also use call center information and hire external firms for market research, but salespeople are often considered the most important source of customer insight. Therefore, option B is the correct answer.

What Does the Extensive Direct Contact That Salespeople Have with Existing