In the continued evolution of personal selling, what is the best response to the challenge of intensified competition?
A) increased use of technology
B) more focus on creating and delivering customer value
C) more emphasis on sales dialogues rather than on sales pitches
D) more emphasis on customer-oriented sales training

Question

Quizplus · Accepted Answer

The best response to the challenge of intensified competition is to focus on creating and delivering customer value. With increasing competition, it becomes essential to differentiate from the competitors by providing superior value to the customers. This requires a deep understanding of customer needs and preferences, which can be achieved by gathering and analyzing customer data. By delivering superior value to customers, organizations can build long-term relationships and gain a competitive advantage over others.

In the Continued Evolution of Personal Selling, What Is the Best