Janice is a sales representative for a firm that develops and manufactures leading-edge products in the electronics industry. As a result, she spends a great deal of time showing prospective customers how her company's new products will better meet their needs. In this regard, how is she contributing to economic growth?
A) by lowering her customers' costs of production
B) by furthering the diffusion of innovation
C) by stabilizing economic recovery cycles
D) by improving the efficiency of marketing communication efforts

Question

Quizplus · Accepted Answer

By demonstrating how her company's new products will better meet customers' needs, Janice is contributing to the diffusion of innovation. This can lead to increased productivity and efficiency, which can contribute to economic growth.

Janice Is a Sales Representative for a Firm That Develops