According to the textbook, which of the following marketing communications tools do business firms spend the largest amount of money on?
A) personal selling
B) direct marketing
C) public relations
D) sales promotions

Question

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According to the textbook, personal selling is the marketing communications tool that business firms spend the largest amount of money on, followed by advertising, sales promotions, direct marketing, and finally public relations.

According to the Textbook, Which of the Following Marketing Communications