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In the Introduction to Chapter 3, Calvin Carson, Customer Value

Question 4

Multiple Choice

In the introduction to Chapter 3, Calvin Carson, customer value manager for International Paper, recognized that his new approach to selling has been a success. What are the three signs that highlighted the success?


A) increased sales, reduced cost, increased sales bonus
B) increased sales, reduced time, reduced effort
C) increased sales, reduced costs, customer response
D) increased sales, targeted customers, customer response

Correct Answer:

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