In today's markets, smaller customer bases and the increased use of supply chain management have resulted in greater interdependence between the customer and the salesperson. What is the result?
A) derived demand
B) higher levels of demand fluctuation
C) multiple buying influences
D) closer buyer-seller relationships

Question

Quizplus · Accepted Answer

The increased interdependence between the customer and salesperson has led to closer buyer-seller relationships, where salespeople work closely with customers to address their needs and provide customized solutions. The smaller customer bases and increased use of supply chain management have also led to greater importance of relationships in the sales process, as customers may rely on their regular suppliers for timely delivery and quality products/services. As a result, salespeople must build trust and long-term partnerships with customers to maintain their business.

In Today's Markets, Smaller Customer Bases and the Increased Use