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In the Introduction to Chapter 3, Calvin Carson, Customer Value

Question 12

Multiple Choice

In the introduction to Chapter 3, Calvin Carson, customer value manager for International Paper, highlights that in order for the salespeople to best understand their customers' business regarding controlling capital expenditures and improving accounts receivable the salespeople should be sent on what kind of training?


A) product training
B) financial training
C) service training
D) management training

Correct Answer:

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