Which distinguishing characteristic of business markets is addressed by a salesperson's ability to identify, understand, and respond to the role and key buying motives of each member of the buying centre or team?
A) derived demand
B) higher levels of demand fluctuation
C) more professional and rational approach to purchasing
D) multiple buying influences

Question

Quizplus · Accepted Answer

The ability to identify, understand, and respond to the role and key buying motives of each member of the buying center or team is important in addressing the characteristic of multiple buying influences in business markets. It helps salespersons navigate the complex decision-making process and effectively cater to the needs and preferences of each individual involved in the purchase decision.

Which Distinguishing Characteristic of Business Markets Is Addressed by a Salesperson's