What is it about business markets that means a salesperson needs more knowledge and expertise to provide customers with a richer and more detailed assortment of application, performance, and technical data?
A) derived demand
B) higher levels of demand fluctuation
C) more professional and rational approach to purchasing
D) multiple buying influences

Question

Quizplus · Accepted Answer

Business markets often involve a more professional and rational approach to purchasing, requiring salespeople to have a deeper understanding of their products or services to meet the sophisticated needs of these buyers.

What Is It About Business Markets That Means a Salesperson