According to the textbook, which step in the selling process involves strategic prospecting, assessing the prospect's situation, and planning value-based sales dialogue and presentations?
A) initiating customer relationships
B) developing customer relationships
C) enhancing the customer relationship
D) evaluating the customer relationship

Question

Quizplus · Accepted Answer

Initiating customer relationships involves strategic prospecting, assessing the prospect's situation, and planning value-based sales dialogue and presentations as it is the phase where the salesperson identifies potential customers and begins to engage with them.

According to the Textbook, Which Step in the Selling Process