Which step in the selling process typically corresponds to the search for and qualification of potential sources of supply phase of the business buying process?
A) initiating customer relationships
B) developing customer relationships
C) enhancing the customer relationship
D) evaluating the customer relationship

Question

Quizplus · Accepted Answer

Developing customer relationships typically involves the identification and qualification of potential sources of supply, which corresponds to the search for and qualification phase of the business buying process. This step involves identifying and evaluating alternative suppliers who can meet the buyer's needs, assessing their capabilities and reputation, and ultimately selecting the most suitable supplier for the purchase. Therefore, choice B is the correct answer.

Which Step in the Selling Process Typically Corresponds to the Search