On a recent sales visit, Carol's buyer said, "We need a new machine that can combine the cutting, sorting, and cleaning of the raw materials into one step rather than three." Which type of buyer needs was he was expressing?

Question

Quizplus · Accepted Answer

The buyer is expressing a functional need, which is a practical requirement for a product or service to perform a specific function or solve a specific problem. In this case, they want a machine that can combine three processes into one, making their operation more efficient.

On a Recent Sales Visit, Carol's Buyer Said, "We Need