At the end of the sales visit, Danica's customer said to her, "We need to raise our profile within the industry with respect to the quality of suppliers we choose to do business with." Which type of buyer needs was the customer expressing?

Question

Quizplus · Accepted Answer

The customer is expressing a social need, as they are concerned with how their choice of suppliers reflects on their company's image and reputation within the industry. This relates to the desire to maintain a certain status or perception among peers and competitors.

At the End of the Sales Visit, Danica's Customer Said