With respect to buying teams, what is the term for individuals within an organization who will actually utilize the product being purchased?
A) influencers
B) users
C) deciders
D) purchasers

Question

Quizplus · Accepted Answer

Users are the individuals within an organization who will actually utilize the product being purchased. Influencers are those who can sway the decision-making process, deciders are those who make the final decision, and purchasers are those who handle the transaction of buying the product.

With Respect to Buying Teams, What Is the Term for Individuals