With respect to buying teams, what is the term for individuals within an organization who have the ultimate responsibility for determining which product or service will be purchased?
A) influencers
B) users
C) deciders
D) purchasers

Question

Quizplus · Accepted Answer

The term for individuals within an organization who have the ultimate responsibility for determining which product or service will be purchased is "deciders." While influencers and users may have some level of input in the decision-making process, deciders have the final say in what gets purchased. Purchasers are the ones responsible for actually making the purchase, but they may not be the same as the deciders.

With Respect to Buying Teams, What Is the Term for Individuals