Typically, buyers involved in new task purchasing decisions rely more heavily on outside information than buyers involved in modified rebuys do.

Question

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Buyers involved in new task purchasing decisions are embarking on a purchase they have not made before, therefore they do not have prior experience or information to rely on. They tend to rely more heavily on outside information, such as salespeople, websites, or referrals, to make their decision. In contrast, buyers involved in modified rebuys have purchased the product or service before and are familiar with it. Therefore, they may rely more on their past experience and internal information when making a purchasing decision.

Typically, Buyers Involved in New Task Purchasing Decisions Rely More