Once people believe they have demonstrated their lack of prejudice, they sometimes then behave in a prejudiced manner. They behave in this way because they believe they have established their

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This phenomenon is known as moral licensing, where individuals believe that they have established their moral credentials as unprejudiced people and become more likely to engage in prejudiced behavior. They feel licensed to act in a prejudiced way because they have proven to themselves (and possibly others) that they are not prejudiced.

Once People Believe They Have Demonstrated Their Lack of Prejudice