With respect to the dimensions used when evaluating written sales proposals, which of the following refers to the seller demonstrating a willingness to provide solutions for the buyer's needs and wants, and to help measure results?

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Responsiveness refers to the seller's willingness and ability to provide solutions for the buyer's needs and wants, and to help measure results. This dimension is focused on how well the seller addresses the customer's needs during the sales proposal process. Assurance refers to the seller's ability to convey trust and confidence to the buyer, tangibles refer to the physical or tangible aspects of the proposal, and empathy refers to the seller's ability to understand and relate to the buyer's needs and wants.

With Respect to the Dimensions Used When Evaluating Written Sales