Most buyers today evaluate written sales proposals on the basis of content and are relatively forgiving when it comes to format such as language usage, grammar, and spelling.

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While content is important in a sales proposal, many buyers also take into consideration the overall presentation and professionalism, including proper language usage, grammar, and spelling. A poorly formatted proposal can reflect poorly on the seller's attention to detail and credibility.

Most Buyers Today Evaluate Written Sales Proposals on the Basis