Of the many techniques advertisers use to persuade customers to purchase goods, which is the most effective?
A) Appeal to sentiments-accentuating affection, love, belongingness, community, patriotism, and other values that may be conferred upon the consumer by acquisition of the product
B) Price advertising-appealing to the financial concerns of consumers
C) "You" or status advertising-suggesting the product is offered out of concern for you and will provide heightened prestige to those who acquire it (the product)
D) Green advertising-appealing to the environmental concerns of consumers
Correct Answer:
Verified
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