Identify the fallacy in Douglas and Isherwood's theory of consumption matching?
A) We always strive to maximize our wealth.
B) We always aim to maintain the consumption of those just below us in status.
C) We nearly always attempt to match those just above us in status.
D) We desire to simplify and reduce the complexity of our material lives.

Question

Quizplus · Accepted Answer

Douglas and Isherwood's theory of consumption matching states that people nearly always attempt to match those just above them in status. This is an oversimplification and generalization of human behavior that ignores individual differences and preferences. It also assumes that status is the only factor that affects consumption, which is not necessarily true.

Identify the Fallacy in Douglas and Isherwood's Theory of Consumption