What is the term for a testimonial written in story or anecdotal form used as a proof provider?
A) a satisfied customer statement
B) a case history
C) a word-of-mouth opportunity
D) an analogy

Question

Quizplus · Accepted Answer

A testimonial written in story or anecdotal form used as a proof provider is usually referred to as a case history. It provides a detailed account of how a product or service solved a customer's problem or improved their life, and is often used to convince potential customers of the product's effectiveness. Choice A is too general and does not necessarily imply a story format. Choice C is more related to informal word-of-mouth marketing rather than a written testimonial. Choice D refers to a comparison between two things and is not necessarily a testimonial.

What Is the Term for a Testimonial Written in Story