In contrast to earlier beliefs, sales resistance is regarded today as an indicator of buyer interest and should be considered an opportunity to sell.

Question

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Sales resistance can indicate that the buyer is actively considering purchasing but may be hesitant due to concerns or questions. Skilled salespeople can use this as an opportunity to provide information and overcome objections, ultimately leading to a successful sale. Therefore, sales resistance should not be seen as a negative aspect but rather as a chance to sell.

In Contrast to Earlier Beliefs, Sales Resistance Is Regarded Today