What is the term for meetings in which the salesperson encourages the buyer to discuss tough issues, especially in areas in which the salesperson's organization is providing less than satisfactory performance?
A) critical encounters
B) touch points
C) service opportunities
D) complaint sessions

Question

Quizplus · Accepted Answer

Critical encounters are meetings in which the salesperson encourages the buyer to discuss tough issues, especially those related to areas in which the salesperson's organization is providing less than satisfactory performance. These meetings are intended to address and resolve any concerns or issues that the buyer may have, ultimately improving the customer relationship and increasing sales.

What Is the Term for Meetings in Which the Salesperson