According to social media authority Loris Lewis, three common themes that run through an effective social brand's presence and behavior are:

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In an effective social brand's presence and behavior, three common themes are validation, inspiration, and information. Validation refers to the brand's ability to make their audience feel heard and understood. Inspiration means the brand should be able to provide motivation or encouragement to their audience. Lastly, information implies the brand's capacity to offer valuable knowledge or resources to their audience.

According to Social Media Authority Loris Lewis, Three Common Themes