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Monir Is a Sales Manager for a Large Pharmaceutical Supply

Question 34

Multiple Choice

Monir is a sales manager for a large pharmaceutical supply industry that recently consolidated a number of its regional sales operations. Monir is now finding it difficult to spend enough time interacting with each of the 25 sales representatives he is now responsible for. Which of the following best summarizes Monir's problem?


A) The salesforce has become too specialized.
B) Monir's span of control has become too large.
C) The sales structure has become too tall.
D) The salesforce is not centralized enough.

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