The objective of a sales channel strategy is to make sure that accounts receive proper selling effort and coverage.

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The objective of a sales channel strategy is to ensure that accounts receive the appropriate level of selling effort and coverage. This can involve identifying the most effective channels for reaching different types of customers, establishing clear roles and responsibilities for sales teams, and developing processes for managing and measuring performance. By aligning sales efforts with customer needs and preferences, companies can improve the efficiency and effectiveness of their sales teams, while also enhancing customer satisfaction and loyalty.

The Objective of a Sales Channel Strategy Is to Make