Sandy, a regional sales manager, wants to develop and implement a sales training program. Her first step in the sales training process should be to assess sales training needs.

Question

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The first step in developing a sales training program is to assess the needs of the sales team. This can be done through surveys, interviews, performance evaluations, and analysis of sales data. This will help identify the specific skills and knowledge gaps that need to be addressed in the training program.

Sandy, a Regional Sales Manager, Wants to Develop and Implement