A needs assessment involves determining the extent to which the members of the salesforce possess the desired skills, attitudes, perceptions, and behaviours required to be successful.

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A needs assessment is a process of identifying the strengths and weaknesses of the salesforce's skills, attitudes, perceptions, and behaviours in relation to achieving sales goals and objectives. It helps to determine the areas that require improvement and the type of training or development activities that would benefit the salesforce.

A Needs Assessment Involves Determining the Extent to Which the Members