Which of the following is an example of a social marketing campaign?
A) An eHarmony ad featuring co-founder Dr. Neil Clark Warren explaining the value of his matchmaking service to his granddaughter
B) A GEICO ad featuring its friendly reptilian mascot, The Gecko, explaining the benefits of their insurance to the viewing audience
C) A Lincoln ad featuring a suave Matthew McConaughey cruising Malibu in a Lincoln Continental
D) A Subway ad featuring horrified parents watching their children fill up shopping carts with junk food
Correct Answer:
Verified
Q24: _ is the practice of companies making
Q25: Which of the following assertions about misrepresentation
Q26: Which is one of three ethical norms
Q27: Photographs and videos can often tell a
Q28: Technically, ethics is a branch of _
Q30: Which company had to immediately pull a
Q31: "The greatest good for the greatest number"
Q32: The approach to ethical reasoning called the
Q33: When an editor cites "the public's right
Q34: A major weakness of _ is that
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