Which is one of three ethical norms identified by the American Marketing Association?

Question

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One of the three ethical norms identified by the American Marketing Association is "Do no harm". This principle emphasizes the importance of avoiding harm to customers or stakeholders and ensuring that their well-being is not compromised. It highlights the responsibility of marketers to act with integrity and to avoid actions that can cause harm, deception, or exploitation. This norm is crucial to building and maintaining trust and credibility with customers and society at large.

Which Is One of Three Ethical Norms Identified by the American