In which form of marketing does a company pay for certain keywords to show up high in the rankings of Google or Bing, for example?

Question

Quizplus · Accepted Answer

The form of marketing described is search-engine marketing, where a company pays for certain keywords to appear high in search engine rankings. Monopoly marketing, attraction marketing, and temptation marketing do not accurately describe this form of marketing.

In Which Form of Marketing Does a Company Pay for Certain