In the 1970s, the practice of ___________ was established in television in response to the networks cutting commercial times in half.

Question

Quizplus · Accepted Answer

Piggybacking was established in the 1970s as a practice in television advertising where two or more commercials were combined into a single time slot, allowing advertisers to share the cost and time due to networks reducing commercial times.

In the 1970s, the Practice of ___________ Was Established in Television