Danny's Doughnuts, a well-established restaurant with franchises across the United States, is unhappy about a start-up called Dani's Doughnuts. In addition to the potential name confusion, this new company uses a similar logo and signage. Given these concerns, Danny's Doughnuts is going to sue them for ___________.

Question

Quizplus · Accepted Answer

Danny's Doughnuts is concerned about the similarity in name and logo/signage, which falls under trademark infringement. This means that the start-up is using a similar trademark or logo that is likely to cause confusion among consumers and can negatively impact the established brand's business.

Danny's Doughnuts, a Well-Established Restaurant with Franchises Across the United