Social marketing is:
A) A specific theory
B) A strategic process that draws on concepts and theories drawn from disciplines such as psychology, sociology, anthropology and communication as well as 'mainstream', i.e. commercial marketing
C) A process of communication between businesses and consumers
D) Only used by for-profit organisations
Correct Answer:
Verified
Q2: Public Service Advertisements (PSA) are also termed:
A)
Q3: The eight social marketing benchmark criteria are
Q4: Social advocacy is:
A) Marketing and lobbying activity
Q5: Reactance is a person's resistance to and
Q6: OASIS, the campaign planning framework often used
Q7: The 'permanent campaign' refers to a situation
Q8: In the wider non-profit sector, but the
Q9: Party Identification Theory suggests that:
A) Individuals identify
Q10: Individuals often make choices as an outward
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents