Return on investment for hybrid media
A) shows it is not effective
B) is extremely effective according to anecdotal reports
C) is largely limited to recall rates
D) is impossible to measure
Correct Answer:
Verified
Q1: Hybrid media
A) is only used by serious
Q2: Augmented reality
A) enables additional product details to
Q3: Experiential marketing
A) is just a fad
B) allows
Q4: Child gamers
A) do not notice products embedded
Q5: Product placements
A) are always paid for by
Q6: Product placements
A) help show children how products
Q7: Product placement in videogames
A) allows interaction with
Q8: Product placement
A) is a recent innovation
B) is
Q9: Hybrid media
A) is an effective way of
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