What terms are considered to be the four As that influence a buyer's decision to purchase a product or service? (Select all that apply.)

Question

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The specific tools in the mix are custom-designed to influence the buyer's decision to purchase the product or service and to be the basis for operational marketing activities. From the customer's point of view, the marketing mix emerges from the four As of (1) acceptability, (2) affordability, (3) accessibility, and (4) awareness.

What Terms Are Considered to Be the Four as That