A nurse leader is attempting to attract experienced nurses to her unit. Which of the following marketing strategies should she use? (Select all that apply.)

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A marketing application for nurse leaders and managers relates to workforce characteristics. Nurses who are employed make up an internal market, and the pool of nurses who are potential new hires make up an external market. In these instances, nurses are the customers. Nurse leaders can use marketing to increase customer retention and attraction. Highlighting department or unit characteristics deemed important, such as shared governance, professional development opportunities, and workplace fun (Karl et al., 2010) provide details about the product.

A Nurse Leader Is Attempting to Attract Experienced Nurses to Her