For the foreseeable future, sport management professionals will need to continue to cultivate relationships with reporters and other members of the media. There is broad recognition of the role that the media plays in both public relations and marketing functions.
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Q1: Sport media consists of tens of thousands
Q2: The development of ESPN in 1979 signaled
Q3: The proliferation of media platforms by ESPN
Q4: One of the most important issues to
Q5: One of the benefits of social media
Q7: Information technology (IT) refers to all of
Q8: Even the best information, if it is
Q9: While technological advancements in sport and sport
Q10: Another unintended negative consequence of the growth
Q11: As ESPN continues to create its own
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